Search Engine & Online Marketing Affiliates

Search engine and online marketing companies are very important to any online venture.  Affiliating with these companies will only add to your site and make total sense (cents).

You can place an ad of various types to generate visitors by adding content to your site.  Below we have listed the types of ads usually available, though every company differs.

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 Online Marketing Types:

General Listing w/search engines- In the beginning, listing your web site was free!  The search engines, which were few,  needed content, and therefore had no restrictions in their search for online solicitations.  Then, as the number of sites increased, so did the potential for revenue.  Especially when the search engines started buying out each other, and consolidating their databases.  Many have started to charge, per year, for listing on their search engine.  However, there are now so many sites out there that an individual gets lost in the results, even after paying.

PPC (pay-per-click) -This search model allows customers to choose "keywords" (words that relate to your online content) and then bid on the amount you are willing to pay for the click... hence... pay per click. Basically,  when an online searcher uses one of your chosen keywords in their search, and your site comes up within the outlined area to the left, and he/she clicks onto your site, you are then charged your bid amount.  The good thing about this model is it allows a company to target specific keywords, and the placement on the engine by their bid price.  Some keywords are more expensive than others, and one had better be careful when targeting high traffic keywords.  It can become expensive if you do not see purchases made on your site, but are still paying for the visitors.  Take time when choosing your keywords, and start with a small budget to see how they perform.

Yahoo has a great online tutorial for PPC and gives you a $50 credit when signing up online.

Yahoo's ONLINE MARKETING PRODUCTS AND SERVICES:

Sponsored SearchReach active Internet users on top search engine sites.

Local AdvertisingTarget prospects searching for businesses in your neighborhood.

Search SubmitExpand your reach and coverage in algorithmic search listings.

Product SubmitReach millions of motivated buyers through Yahoo! Shopping.

Travel SubmitPromote your offers and deals to eager travelers on Yahoo! Travel.

Directory SubmitInclude your business in the Yahoo! Directory.

Types of online ads

Basically, you have 4 main types of ads:  Banner, Text, Products and Pages (storefronts).  However, new technologies are being developed daily on the www.  RSS and product feeds are being used to keep the content updated and I highly recommend them when offered.  But the 4 listed here are most common presently.

A storefront is a prefabricated page full of products from that affiliate company.  A storefront is usually reached via a text link.  The landing page usually contains 1-10 items the affiliate company offers, and link directly to the affiliate's pages for purchase.  The conversions on these pages is fairly high and worth the time to promote.  However, not all companies offer this option, and you do not get to decide what products these pages promote. :(

Best Example:  BBoss Web Design House has Featured Vendors and Featured Vendors 2 with Performance Products for your vehicles!

Worst Example:  Here are some more examples of storefronts that are worth checking out...
Great Holiday Gifts at FragranceNet.com!       Adventure General Store      Kicks for Kids - Catalogs and Magazines for the Young at Heart!       In Great Taste -- Your Favorite Cooking and Kitchen Magazines and Catalogs!       `As Seen On TV Cookware        ShopAtHome.com Teen Central!       GiftCertificates.com:Sports       Look & Feel Great -- Health and Fitness Catalogs and Magazines

A Banner is a block of advertising in a variety of sizes.  It can be anything from the image of the company logo,  to a search box for customer ease in finding their products. 

Usual banner sizes are 120 x 90, 125 x 125, 486 x 60, and the skyscraper 120 x 240.  Each company varies in the sizes and types of banners they offer. 

When using banners, make sure you do not make your page too busy! Each banner will have to make a connection to that server while loading your page... so overdoing it, will make your page load as slow as mine :I ...unless the information is worth the wait :)

One way to overcome the clutter, is by using rotating banners in any specific size, for specific affiliate companies, or for all your merchants that offer a banner in the size you choose.  Linkshare and Commission Junction offer rotating banners in any number of sizes and styles, for all types and I love this option!

 Usually you will find the rotating option at the bottom of the page, with the specific banner sizes and types at the top of the page in a drop down list.  Just keep your eyes open and keep progressing through the options, as not all your affiliated companies enlist in this program or offer banners for rotation.

This is an example of an individual company with rotating banners of same size:

We have more information on banner advertising on the Banner Programs Page.

Text ads are exactly that... text that the company approves to get visitors to their site.  The affiliate company makes the text ads in .html  and request that you do not change the code or text.  So, when choosing the text ad, make sure to use it in a sentence that applies to your online audience for the best conversions. Marketing experts still insist that text ads have the highest conversions of all online marketing ad styles.  Especially when used properly (see examples noted above in storefront).

Some affiliate companies offer their advertisers (those who run their ads...us)  the option to create ads, and then submit them for approval.  Once approved, you can then place it on your web site.  Not before!  They have right to remove you from their program if you manipulate their code without permission and run it live on your web site. 

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Looking to get traffic to your website?  Check out these tools below...

Ad Word Generator 
Article Equalizer 
Blogging Equalizer 
Instant Article Submitter  
Press Equalizer 
Submit Equalizer 
Top Keyword Data

Product ads are the best type of online marketing content as it sells your affiliates products directly to your visitor! (In my opinion anyway)   Product ads usually combine an image, text and buy button, or combination thereof, written in .html or in java script code, and you copy and paste this code onto your site!  Only one click-straight to the product page for details and quantity for your purchasing pleasure!

You will want to use products that fit your site's concept and compliments your content.  The best product ads are those that you personally use and approve,  or plan to buy at some time (why not make the sale commission for products you buy anyway!).

Conversions are great when your site page is highly targeted and optimized toward the specific products you choose.  As long as your site targets a marketable internet audience, that is.  Often, the hardest reality of conversions is that you have to get the traffic to your site first to get the chance at the commissions, anyway!  But, boy, if you get the visitors, this is the way to make sales!

Also, when picking your affiliate companies specifically for product pages, make sure they do not have a return policy, or contingency for completed sales and paid commissions, as this is the way I have lost many a dollar on the buyer not returning within 30 days to the web site.  Wal-Mart is one of these companies, which is a darn shame!

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